Friday, February 17, 2012


Today is the big day! I received that very special email with the final logo design and a few extra cuties that I could not resist.

Lets start with the logo first. I could not be more happy with the way it came out. It has everything that I ever wanted included. It is fun, bright, colorful, whimsical and even has .

I chose the final colors red, blue, yellow, and green because they all have a special meaning behind them. They are also complementary which is a plus. I chose red as the main color because is represents love and goes along with the company name. The yellow is for cheer and happiness. Blue is of course for water and bath time. Last but not least the green is for balance and growth. Something that I hope LoveLeeSoaps will always continue to do. The whole logo design process and working Tracy Bishop was a blast! I went to college for graphic design so being the client is definitely an eye opening experience for me. I always tried to imagine how the process worked so it is interesting seeing it all unfold.

Are you ready!? Here it is!

Now on to the cutest little LoveLeeSoaps mascot team that you will ever see! Originally I wanted to have a face in the center of the heart on the logo. After much thought I decided to leave it off. But they were to cute to pass up. I decided on four final designs with cute little facial expressions. How adorable are they???

Tomorrow I have my first Skype call with the fabulous Jessika from Oh My! Handmade Goodness
I will definitely be putting together post soon after with the details on how is goes. I am so excited/nervous! :)

Everything is definitely full speed ahead from here!


  1. I think the logo looks great and very, very YOU. Bright and fun and colourful was what you were looking for and that's definitely represented within the logo. I think the font remains close to what you had so clients will see the improvement in your brand but they will also still recognize you.
    I'll certainly be back to read about your first skype with Jessika! I don't think you need to be nervous, she sounds like a wonderful person who will soon make you feel at ease.
    x Tania

  2. YAYY!!! Your logo is bright, bubbly and full of good energy just like you Leeana! It looks wonderful and knowing the behind the scenes of how hard you have worked on everything makes me love it even more. Chatting with you last night was wonderful and I hope you came away with new ideas on how to get your new brand the press it wants and build long term meaningful relationships with your new and existing customers. I think we had fun even with my small children interrupting!

    Big hugs and SOOOO much excitement for you!

    ps=Thanks Tania! I am always a little nervous meeting new friends too so we were in good company:) It didn't last long and soon there was much chatting happening!

  3. Tania- I am just making sure you received the response so I decided to post it here as well as responding through Etsy.

    I am so glad that you like the logo outcome! It was such a hard decision deciding on the details but I am very happy with the way everything came out. I am so glad that you are following along. I definitely needed this message as I am moments away from the Skype meeting. You are right there is no need to be nervous. :)

    Jessika- Thank you so much! I am so happy with all the positive feedback that I have received when sharing the logo.

    It was so much fun chatting with you (& your SUPER adorable kids) last night! I definitely learned a lot much from it and can't wait to starting putting new things together with my ideas.

    Big hugs! I will be in touch very soon. :)